Project Overview
Sprint is launching an ad campaign to promote it’s “Unlimited Data” plans. We’re looking to you for some Art
Direction ideas for the campaign. We’ll need the style to be customizable for different offers, and it needs to be
on-brand and feel like Sprint. We’re thinking a mash-up of lifestyle imagery and graphics could be a good way
of making the promotions fun to watch and informative about our offer.
Sprint is launching an ad campaign to promote it’s “Unlimited Data” plans. We’re looking to you for some Art
Direction ideas for the campaign. We’ll need the style to be customizable for different offers, and it needs to be
on-brand and feel like Sprint. We’re thinking a mash-up of lifestyle imagery and graphics could be a good way
of making the promotions fun to watch and informative about our offer.
Additional Information
These are must haves:
• Mood Boards for a few Art Directions
• 1 Mockup of an Offer Page done in your favorite Style
• Must use brand appropriate colors and typefaces
These are must haves:
• Mood Boards for a few Art Directions
• 1 Mockup of an Offer Page done in your favorite Style
• Must use brand appropriate colors and typefaces
Deliverables / Requirements
• The campaign is selling the idea of “Unlimited Data,” however for the actual offer card you should use the
placeholder type, “Unlimited High-Speed Data.”
• Also include the copy “Fastest LTE Network ” somehow.
• We’re looking for a fun, modern, possibly edgy style.
• Check out some of our other work to get a sense of our brand voice.
• The campaign is selling the idea of “Unlimited Data,” however for the actual offer card you should use the
placeholder type, “Unlimited High-Speed Data.”
• Also include the copy “Fastest LTE Network ” somehow.
• We’re looking for a fun, modern, possibly edgy style.
• Check out some of our other work to get a sense of our brand voice.
This is part of a course called Design Bootcamp, owned and operated by School of Motion, Inc. The brief described is a fictional client brief created for the sole purpose of creating a realistic experience . The project details are not based on a real project, and any similiarities thereof are coincidental.
