Brand Overview
Everlearn.io is a startup devoted to educating the US public about the issues surrounding the way higher
education is sold and delivered. The traditional four-year college is part of the bedrock of our society, however
the enormous financial burden those institutions now place on their students can’t be ignored. With the proliferation of high-end online alternatives to traditional education, everlearn.io wants to push the education conversation in a new direction: Towards what we call “The New Education,” a hybrid model of teaching that takes the advantages of online learning, peer-to-peer interaction, and instructor-provided feedbackto create a unique and effective educational option for a fraction of the price of a traditional four-year degree.
Core Values
• Technology can lower costs for education.
• Learning shouldn’t be a luxury.
• The best teaching should be amplified by the power of the Internet.
Brand Style
Our brand is modern, friendly, approachable, knowledgable. Focus on our 4 core colors to guide you in your
palette selection. We like to think of ourselves as a “softer, more rounded” brand. We’re not a tech company,
though we deal heavily with cutting-edge software and e-learning solutions. We’re a public service, an
information source for The New Education, and eventually an e-learning platform.
Script
In 1960, the average college grad had $4000 in student debt.
Today, that number is 10X higher
with some owing more than $200,000.
We think learning shouldn’t be a luxury.
Go to everlearn.io to find out more about the New Education.


This is part of a course called Design Bootcamp, owned and operated by School of Motion, Inc. The brief described is a fictional client brief created for the sole purpose of creating a realistic experience . The project details are not based on a real project, and any similiarities thereof are coincidental.
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