Project Overview
Diesel is hosting an EDM festival in Barcelona and would like you to help nail down a design direction and
structure for a :30 commercial for the concert. The festival will be held at a popular club and will feature tons of
popular EDM acts, lots of glow sticks and Red Bull and Vodkas. The spot should reflect the Diesel brand.
Diesel is hosting an EDM festival in Barcelona and would like you to help nail down a design direction and
structure for a :30 commercial for the concert. The festival will be held at a popular club and will feature tons of
popular EDM acts, lots of glow sticks and Red Bull and Vodkas. The spot should reflect the Diesel brand.
Deliverables / Requirements
These are must haves:
• 4-6 Design Boards showing us the look and feel of the spot + a rough idea of the structure of the
commercial.
• The spot should feature the names of the 3 biggest acts on the bill.
• There needs to be an end-card with festival logo, URL, dates, and location info for the show.
• Imagery should reflect our brand voice.
These are must haves:
• 4-6 Design Boards showing us the look and feel of the spot + a rough idea of the structure of the
commercial.
• The spot should feature the names of the 3 biggest acts on the bill.
• There needs to be an end-card with festival logo, URL, dates, and location info for the show.
• Imagery should reflect our brand voice.
Additional Information
• The show is being held at The Loft in Barcelona, Spain.
• The dates of the festival are September 14-16
• The URL for more information is dieseldanceplanet.com
• We will provide the festival logo
• The bands to feature are: DJ Cone, GreyScale, Legion Van Dijk
• The show is being held at The Loft in Barcelona, Spain.
• The dates of the festival are September 14-16
• The URL for more information is dieseldanceplanet.com
• We will provide the festival logo
• The bands to feature are: DJ Cone, GreyScale, Legion Van Dijk
This is part of a course called Design Bootcamp, owned and operated by School of Motion, Inc. The brief described is a fictional client brief created for the sole purpose of creating a realistic experience . The project details are not based on a real project, and any similiarities thereof are coincidental.
