Project Overview
12 Kilometers is a horror film directed by Mike Pecci. It was recently accepted into the Boston International Film
Festival, which requires a theatrical trailer for the film. Mike has cut a trailer, but it needs to be spiced up with
some Design. Specifically, the opening title card and end card need to be designed, and it would be great to have some kind of transition from GFX to footage and back.
Deliverables / Requirements
These are must haves:
• 4-6 Design Boards showing the design of the opening Title Card, the transition to footage, a couple of fullframe
  shots from the trailer, a transition frame, and the end card.
• The end card must use the film’s logo (provided), and must feature “A Film by Mike Pecci” and the URL,
  12kilometers.com
Additional Information
• The film is a throwback to 1980’s horror movies like The Thing. It’s dark, creepy, and has an ominous tone
   throughout. The trailer GFX should reflect that.
• 12KM was shot 2K with anamorphic lenses. Graphics should be designed for a 2048x768 format.
• We loooooove the color-grade on the film, so don’t mess with colors (unless for a transition.)
• We like Mike’s direction, but do something different. Similar, but different.

This is part of a course called Design Bootcamp, owned and operated by School of Motion, Inc. The brief described is a fictional client brief created for the sole purpose of creating a realistic experience . The project details are not based on a real project, and any similiarities thereof are coincidental.
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